Ratafin

Problems with rats? Ratafin is the solution!

Ratafin started as an empirical idea that we later transformed into a real project for our Entrepreneurial Class.

Ratafin, is a natural and non-toxic poison for rats. It works faster than other venoms and does not leave unwanted traces such as blood.  The non-toxic poison, when consumed by rats, creates a solid mass inside the rats’ digestive system. As a result, the internal organs stop working properly and the rat dies.

It was discovered and created due to the growing problem of rats found in warehouses. The results of it were so extraordinary that the employee of the warehouses started using it at their homes. Based on the results and its attractiveness for the Nicaraguan population, we believed it could be an excellent product to introduce into the Nicaraguan market, but most of all, a great business idea.

The process of making and developing the business plan was not easy. While developing the business plan, we had to take into account many variables that led us to survey our market, research about poisons, find our providers, distributors, and of course, calculate some financial features. It took us around three months to finish the process!

The last month was the hardest. We had to comply with final projects, exams, and finish the Business Plan on time. We could not let stress take over us. Luckily, as the group was conformed by three people, we could easily work in team, understand each other, and fairly divide the work among us. 

After all, we can say that the whole experience was worth it. We won second place for innovation at the XVII Muestra Empresarial UAM 2012.

-Reyna Boza and Elizabeth Samayoa